Get ready for three days of non-stop music as Swatch® presents the debut of the #ialwayswantmore campaign during Winter Music Conference/Miami Music Week 2016 at The Music Lounge by BMF Media in partnership with Billboard Magazine, CraveOnline and iHeart Media at W South Beach Hotel & Residences.
This year marks the 10 year anniversary of the Music Lounge which makes it the perfect event for Swatch to debut its first time collection of eyewear as well as new models of watches from Thursday, March 17, through Saturday, March 19. Each day will be packed with guest appearances, celebrities, music, and so much more as you kick off Miami Music Week in Style. Sponsored by Swatch, 7UP, Muzik, Jägermeister, and Heineken, the Music Lounge promises to be the “it” spot this weekend with a little bit of something for everyone.
The exciting three-day line-up guarantees ridiculous line up of some of the most talked about and loved EDM DJs around the world. Event kicks off each day from noon through 6pm. Some of the Music Lounge’s previous performers include Axwell Ingrosso, Alesso, Calvin Harris, Martin Garrix, Above & Beyond, Hardwell, NERVO, Steve Aoki, Flo Rida (who’s latest single “My House” is currently number 1 in the music charts), Timbaland, Lady Gaga, and more.
**Please note this is a private invite only event. **
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