Italian Fashion Label, O Bag Opens on Lincoln Road

Italian handbag and accessory brand O Bag opens in Miami on South Beach.  O Bag, established in Italy in 2009 offers customized handbags and accessories such as watches, sun wear, and assorted jewelry that you can make you own to match your personality and style. Everything is customizable and can be changed easily depending on the look you’re going for whether it’s in the day or evening.

After much success overseas, O Bag has now made its way to the United States and will be popping up throughout the country in areas like DC, Miami, New York, LA over the year. I had the opportunity to check out their newest store on South Beach and design my own bag while getting to learn about the brand.

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The petite storefront is located next to Fossil and Lululemon and the walls are covered in O Bag bases for you to begin designing your bag. The great thing about the O Bag is that it offers a style that suits everyone. It’s a fun and innovative concept that allows you to design your handbag to suit any occasion and make it a one-of-a-kind. The friendly and knowledgable sales staff helps you choose from a variety of colors and shapes for your base.  Then you can choose from a variety of handles such as leather, rope, long, short, etc.

Once you’ve selected your handles, you choose the trims and inserts which also come in a multitude of options to create an original, versatile go-to accessory, which is completely unique.  You can buy more than one set of handles and inserts so that you can switch and match any of its interchangeable parts to match your outfit for the day. I was so excited to make my bag, and living in Miami I decided to go beachy with a navy blue base, brown leather straps, and a beige insert- perfect for a casual day our or hitting the sand.  The best part about it- so easy to clean!

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The Italian-born fashion label offers unique fashion must-haves made of highly durable, eco-friendly elastomeric foam material that can stand up to any weather. There’s something for everyone. From buckets, baskets, shoulder bags (they call them Folder bags), and even small chic bags, make your way to O Bag Miami and make your  bag!

O Bag is located on Lincoln Road next to Fossil and LuluLemon at 830 Lincoln Road, Miami Beach, FL 33139. For more information or to order your own customized bags online go to 


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